Going into 2010, Rand Fishkin at MOZ predicted that over the course of the decade, Google queries would drive less and less traffic. Sure enough, Google introduced featured snippets around the middle of the decade. Featured snippets…
Working with Cordoba to create a cross channel digital advertising campaign focusing on Facebook.
Challenge
Since 2015, Cordoba has organized the annual Turkish universities fair in Morocco. Cordoba faced a number of initial challenges…
By Nat Ives , Online advertising for big brands gets 'ugly'.
Taco Bell advertised its Nacho Fries on TV this year with a glossy, expensive commercial. It convincingly imitates a movie trailer for a sci-fi epic,…